Signature Career Highlights
The work that shaped my 360° perspective - and the advantage I bring to every engagement.
Click images for more context + creative
Charter Communications/Spectrum: “Monsters” Campaign: Most Successful Campaign To-Date.
I crafted the competitive strategy behind Charter Communications’ top-performing campaign to-date - no small feat for a cable company.
Armed with this competitive strategic insight, the creative genius’ at It’s Something Different, came up with the Monsters concept - Even the most “evil” monsters think the competitor’s practices are bad.
Key Results: Ameritest May 2017
- The campaign achieved Charter’s highest-ever scores in attention, brand linkage, purchase motivation, and brand affinity - setting a new benchmark for performance.
The Successful Launch Of A New, Global MMA League.
As the CMO, I led the go-to-market and creative strategy making waves in a highly competitive MMA landscape and streaming environment.
Success highlights:
- FlexCast App (Saas): 260k global subscribers after only 3 events.
- U.S. Ave Event Viewership: 450k - Higher than Bellator (200k) and PFL (150k)
- Social Media Milestones: +120k followers on YouTube; +270k followers on IG; 35M Organic Impressions Twitter
Award Winning Viral Marketing Sensation: CourtTV Parco P.I. “Scorned Woman Billboard/Steven and Emily Billboard”
Created a billboard concept that ignited a nationwide viral moment.
The $150K media buy produced $2M+ in earned media, earned top industry honors - including a Cannes Gold Lion - drew national press coverage, and continues to spark engagement online.
In 2015, Charter Communications (Spectrum) announced its acquisition of Time Warner Cable (TWC) and Bright House Networks (BHN). The merger represented a high-profile, high-pressure marketing challenge.
I led the team behind the multi-million dollar announcement campaign -“New Day”.
The campaign resonated strongly with both TWC and BHN customers. According to Ameritest (9/2016), the campaign clearly and effectively conveyed the Spectrum brand to new the customers resulting in retention and slow churn rates.
Monumental Rebrand: The $84 Billion Dollar Merger & Acquisition
“Time Warner Cable Is Now Spectrum/New Day”: Print & Out-Of-Home