A Marketing Leader’s Secret Weapon.

For a comprehensive overview of Amy’s tenure, see LinkedIn profile.

Meet Amy

Founder & CEO, 2ndTake.

Marketing Veteran | Catalyst of Industry and Organizational Change | Results-Driven Brand Builder | Award Winning Creative Talent

Here goes - short and strong- just like my legs.

I’m a creative marketing executive with 25+ years of experience leading brand growth across Fortune 500 companies like Charter Communications and Turner Broadcasting Systems, as well as fast-moving startups.

I started my career on the agency side before moving client-side - where I’ve led in-house marketing and creative teams to drive real business results.

I’ve led end-to-end brand development - strategy, creative, digital, content, and everything in between.

I bring a rare blend of ad agency experience, marketing leadership, and creative direction chops.- which means I don’t just understand every corner of the marketing ecosystem, I know how to make it work smarter, faster, and with purpose.

Notable wins:
- Strategy lead for Charter’s top-performing “Monsters” campaign
- Cannes Gold Lion for CourtTV’s viral “Scorned Woman” billboard

Sharper marketing. Stronger teams. Happier execs. All delivered with candor, clarity, and a creative edge.

I’ve Been There. And Done It Right.

All the buzzwords with the proven experience to back it up.

One Consultant. Multiple Disciplines.

  • It’s not everyday that you find a marketing consultant that has worked at Ad Agencies, been a CMO and VP of marketing and has won a Cannes Gold Lion.

    ✅ Advertising: I know how to collaborate effectively and get the best results.

    ✅ Creative Direction: I understand the creative process inside and out, with prestigious awards to prove it.

    ✅ Marketing Leadership: I’ve built and led successful teams, navigating the complexities of growth and execution.

    ✅ C-Suite Partnership: I’ve partnered with top executives across Fortune 500s and high-growth startups as a trusted strategic advisor.

B2B & B2C Marketing Expertise.

  • B2B: Deep understanding of relationship-building, lead generation, and long sales cycles.

  • B2C: Mastery of consumer behavior, brand storytelling, and emotional marketing.

  • Ability to blend data-driven decision-making with creative storytelling to engage different audiences.

Cross-Industry Depth.

  • From telecom and CPG to sports and hospitality, I have a proven track record of successfully marketing diverse industries and products.