A Marketing Leader’s Secret Weapon.

Marketing Strategy | Brand Positioning | B2B & B2C Expertise | Creative Direction | Cross-Functional Leadership | Digital Marketing | Team Development

For a comprehensive overview of Amy’s tenure, see LinkedIn profile.

Meet Amy

Founder & CEO, 2ndTake.

Marketing Veteran | Catalyst of Industry and Organizational Change | Results-Driven Brand Builder | Award Winning Creative Talent

I love promoting brands. I hate promoting myself.

Here goes - short and strong- just like my legs.

I’m a creative marketing executive with 25+ years of experience leading brand growth across Fortune 500 companies like Charter Communications and Turner Broadcasting Systems, as well as fast-moving startups.

I started my career on the agency side before moving client-side - where I’ve led in-house marketing and creative teams to drive real business results.

I’ve led end-to-end brand development - strategy, creative, digital, content, and everything in between.

I bring a rare blend of ad agency experience, marketing leadership, and creative direction chops.- which means I don’t just understand every corner of the marketing ecosystem, I know how to make it work smarter, faster, and with purpose.

Notable wins:
- Strategy lead for Charter’s top-performing “Monsters” campaign
- Cannes Gold Lion for CourtTV’s viral “Scorned Woman” billboard

What powers me:

  • ADD-fueled energy - it’s my superpower, not my setback

  • A passion for creative that drives real business outcomes

  • A leadership style rooted in empowerment and collaboration

  • A sharp eye for turning consumer insights into campaigns that perform

Sharper marketing. Stronger teams. Happier execs. All delivered with candor, clarity, and a creative edge.

I’ve Been There. And Done It Right.

All the buzzwords with the proven experience to back it up.

One Consultant. Multiple Disciplines.

  • It’s not everyday that you find a marketing consultant that has worked at Ad Agencies, been a CMO and VP of marketing and has won a Cannes Gold Lion.

    ✅ Advertising: I’ve been on the agency side—I know how to collaborate effectively and get the best results.

    ✅ Creative Direction: I understand the creative process inside and out, with prestigious awards to prove it.

    ✅ Marketing Leadership: I’ve built and led successful teams, navigating the complexities of growth and execution.

    ✅ C-Suite Partnership: I’ve worked alongside top executives as a trusted strategic advisor.

B2B & B2C Marketing Expertise.

  • B2B: Deep understanding of relationship-building, lead generation, and long sales cycles.

  • B2C: Mastery of consumer behavior, brand storytelling, and emotional marketing.

  • Ability to blend data-driven decision-making with creative storytelling to engage different audiences.

Immediate Expertise & Leadership.

  • I quickly step in to provide strategic direction and execution without lengthy onboarding or training.

  • Bring senior-level marketing experience to keep marketing initiatives on track.

  • And the best part? When my assignment is done, your team walks away with proven skills and processes they can implement again and again, fostering long-term success.

Cross-Industry Depth.

  • From telecom and CPG to sports and hospitality, I have a proven track record of successfully marketing diverse industries and products.

Accelerate Growth & Performance.

  • I specialize in brand identity, content creation, and unconventional execution to deliver immediate, measurable impact.

    By blending data-driven insights with bold, creative solutions, I optimize marketing efforts, enhance ROI, and ensure every strategy is both effective and scalable.