A Marketing Leader’s Secret Weapon.
For a comprehensive overview of Amy’s tenure, see LinkedIn profile.
Meet Amy
Marketing Veteran | Catalyst of Industry and Organizational Change | Results-Driven Brand Builder | Award Winning Creative Talent
Founder & CEO, 2ndTake.
Here goes - short and strong, just like my legs.
I’m a creative marketing executive with 25+ years leading brand growth for Fortune 500s (Charter, Turner) and high-growth startups.
I started on the agency side, moved client-side, and have run in-house teams across strategy, creative, digital, and content to drive real business results.
I bring a rare mix of agency grit, client-side leadership, and creative direction chops - which means I know how to make the entire marketing ecosystem work smarter, faster, and with purpose.
Wins Worth Noting:
- Strategy lead for Charter’s top-performing campaign to-date: “Monsters”
- Cannes Gold Lion Winner for CourtTV’s viral “Scorned Woman” billboard
I’ve Been There. And Done It Right.
All the buzzwords with the proven experience to back it up.
B2B & B2C Marketing Expertise.
B2B: Deep understanding of relationship-building, lead generation, and long sales cycles.
B2C: Mastery of consumer behavior, brand storytelling, and emotional marketing.
Ability to blend data-driven decision-making with creative storytelling to engage different audiences.
Cross-Industry Depth.
From telecom and CPG to sports and hospitality, I have a proven track record of successfully marketing diverse industries and products.