Eagle FC

Eagle FC: The Successful Launch of a MMA League

Background

Founded by MMA legend Khabib Nurmagomedov, Eagle FC entered the U.S. market in 2021 with an ambitious vision: build a new global MMA brand capable of competing in one of the world's most crowded sports and streaming categories.

As Chief Marketing Officer, I led the creation of the brand from the ground up -from positioning and identity to creative, digital, live events, sponsorships, fan engagement, and global go-to-market strategy.

Results

  • 260K global app subscribers after just three events

  • 450K average U.S. event viewers, outperforming Bellator and PFL

  • 120K+ YouTube subscribers

  • 270K+ Instagram followers

  • 35M organic Twitter impressions

Creative Strategy

Rather than imitate the UFC, we built a distinct visual identity inspired by Hollywood movie marketing. From fight posters to social content and broadcast graphics, every touchpoint was designed to feel more cinematic, premium, and culturally relevant - giving Eagle FC a brand that stood apart in a sea of sameness.

As Chief Marketing Officer, I led Eagle FC's go-to-market strategy, brand development, and creative direction, launching a new global MMA league in one of the world's most competitive sports and streaming markets.

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Marketing team consulting. Fix underperforming marketing team. Marketing leadership support.Fractional CMO services.Marketing team alignment. Marketing operations improvement.B2B marketing consultant. Sports Marketing. Fan engagement. B2C marketing.

Eagle FC: Sizzle Reel

Coming Soon: Teaser

Promo: The Chase

Eagle FC: 46 “Where Did People Watch From?

Marketing team consulting. Fix underperforming marketing team. Marketing leadership support.Fractional CMO services.Marketing team alignment. Marketing operations improvement.B2B marketing consultant. Sports Marketing. Fan engagement. Fractional CMO.
Marketing consultant. Fix underperforming marketing team. Marketing leadership support.Fractional CMO services.Marketing team alignment. Brand Strategy. Sports Marketing. Fan engagement. Fractional CMO.
Marketing team consulting. Fix underperforming marketing team. Marketing leadership support.Fractional CMO services.Marketing team alignment. Marketing operations improvement.B2B marketing consultant. Sports Marketing. Fan engagement. Fractional CMO.