When Charter Communications acquired Time Warner Cable and Bright House Networks in a landmark $84 billion merger, I led the marketing team behind the multi-million-dollar "New Day" launch campaign, introducing the new Spectrum brand to millions of customers during one of the largest telecommunications integrations in U.S. history.

Results

• Successfully introduced the Spectrum brand to Time Warner Cable and Bright House Networks customers

• Ameritest (September 2016) found the campaign clearly and effectively communicated the new Spectrum brand

• Drove strong customer retention and reduced churn during a critical transition period