In 2015, Charter Communications (Spectrum) announced its acquisition of Time Warner Cable (TWC) and Bright House Networks (BHN). The merger represented a high-profile, high-pressure marketing challenge.

I led the team behind the multi-million dollar announcement campaign—“New Day”.

The campaign resonated strongly with both TWC and BHN customers. According to Ameritest (9/2016), the campaign clearly and effectively conveyed the Spectrum brand to new the customers resulting in retention and slow churn rates.