I Help Ad Agencies Retain Clients And Win New Ones.
The Only Client POV Consultant - Built For Agencies.
For 20+ years, I’ve been the Client.
Approving strong ideas, killing the weak ones, and asking the questions no one saw coming.
Now I work with you to:
Land the brief
Validate your Agency’s value prop
Tighten strategy through a client lens
Eliminate surprises in the room
Make the work align with business objectives
Build repeatable habits that drive future wins
Clients need clarity more than ever.
How you’re leveraging AI, where your value exceeds what AI can deliver, and how your insight-led strategy will move their business forward.
I can help you translate all of this into a message clients immediately understand and trust.
Less chaos. More confidence.
Less rework. Healthier margins.
More wins. More revenue.
Why It Works:
The Client Perspective: Insider Insight
Decades of experience approving ideas, killing others, and sitting in the client chair. I’ve led thousands of post-pitch debriefs and know what sticks, what stumbles, and why.
The Agency Perspective.
I started my career in advertising. I understand the client/agency dynamic. I know the pressure, the politics, and how easily strong work can get lost in translation.
Unbiased Feedback.
I see the gaps, ask the hard questions, and challenge the thinking - so the work gets client-ready, faster.
No internal agendas. No turf wars. Just honest perspective, backed by experience, that moves things forward.
On-Demand Support.
Flexible engagement at any stage of the process.
How It Works:
You Bring the Brief.
Whether it’s a new business pitch, campaign, or creative review - if it’s headed to a client, having my eyes on it first helps ensure it hits the mark.
I know what they’ll ask, what they’ll flag, what will set them off, and what will help them say yes. I review your deck, your messaging, your creative - whatever needs sharpening.
I Bring the Client Lens.
We Tighten It Together.
I work directly with your team (creatives, strategy, account etc) to refine the story, clarify the strategy, and elevate the creative - so the work is aligned, intentional, and client-proof.
You Present With Confidence.
You go in with smarter work, tighter messaging, and stronger alignment - because it’s already been pressure-tested through a client lens.
All With Flexible Pricing - Tailored To Your Needs.
Whether you need hourly insight or project-based support, I offer flexible engagement models to fit your team, timeline, and goals. Together, we’ll create a setup that works for you - and helps your team deliver its best work.
The Client POV On Demand = Your Unfair Advantage Is Here.
Yes - and No. Account teams absolutely play a critical role in representing the client’s POV. They likely know the individual client and the business dynamics better than I do, which is why collaboration is key.
But unless they’ve spent 20+ years on the client side, they won’t have the same depth of perspective I bring. I’ve learned the nuances, best practices, and pressure points that transcend any one client or category. That’s the value I add - and why this works best as a true collaboration,
FAQ’s:
Isn’t that what the Account Team is for?
Do you just work with the Account Team?
No. While the account team is a key partner, it’s critical that I have access to anyone who contributed to the work - whether that’s media, strategy, creative, or production.
If I’m reviewing it, I need to understand it. That means asking questions, pushing thinking, and giving the team an opportunity to defend and strengthen the work before it’s in front of the client.
Do you work just on new business pitches?
No. While new business pitches are high-stakes projects with big upside, I can support anything headed to a client - campaign presentations, strategy decks, creative reviews, and more.
For smaller or one-off needs, my hourly structure is often the best fit.