The work that shaped my perspective, and the experience I bring to every engagement.
Click images for more context + creative
Charter Communications/Spectrum: “Monsters” Campaign: Most Successful Campaign To-Date.
Turning Competitive Insight into Record-Breaking Performance
I identified the strategic insight that became the foundation for Charter's highest-performing integrated marketing campaign. Working with agency partner It's Something Different, that insight evolved into the memorable "Monsters" campaign.
Results:
Highest-performing campaign in company history
Record Ameritest scores for attention, brand linkage, purchase motivation, and brand affinity
Set a new standard for integrated marketing performance
The Successful Launch Of A New, Global MMA League.
As Chief Marketing Officer, I led the go-to-market strategy, brand development, and creative direction for the North American launch of Eagle FC, helping establish the league in one of the world's most competitive sports and streaming markets.
Results:
260K global FlexCast app subscribers after just three events
450K average U.S. event viewers, outperforming Bellator (200K) and PFL (150K)
Built a digital audience of 120K+ YouTube subscribers, 270K+ Instagram followers, and 35M organic Twitter impressions
Award Winning Viral Marketing Sensation: CourtTV Parco P.I. “Scorned Woman Billboard/Steven and Emily Billboard”
I created the concept for CourtTV’s “Scorned Woman” billboard, transforming a $150K media placement into a nationwide cultural moment.
Results:
Generated $2M+ in earned media
Earned widespread national press coverage
Won top industry honors, including a Cannes Gold Lion
Continues to generate online conversation and engagement years later
Leading the Rebrand of an $84 Billion Merger
Following Charter Communications' $84 billion acquisition of Time Warner Cable and Bright House Networks, I led the marketing team behind the multi-million-dollar "New Day" launch campaign, introducing the new Spectrum brand to millions of customers during one of the industry's largest integrations.
Results:
Successfully launched the Spectrum brand following one of the largest telecommunications mergers in U.S. history
Effectively transitioned Time Warner Cable and Bright House Networks customers to the new brand
According to Ameritest (September 2016), the campaign delivered strong brand communication, customer retention, and reduced churn during the integration
“Time Warner Cable Is Now Spectrum/New Day”: Print & Out-Of-Home
Creating a Super Bowl Marketing Moment
I led the creative strategy for truTV's 2010 Super Bowl campaign, "Punxsutawney Polamalu," featuring Pittsburgh Steelers star Troy Polamalu. The campaign captured national attention, extending its impact well beyond game day.
Results:
Earned national media coverage and industry recognition
Surpassed 1 million YouTube views
Helped establish truTV as a bold, culturally relevant entertainment brand during television's biggest advertising event
